UXplanner
User JourneysUser PersonasUser Flows
EN

Enthusiast

Advanced Prosumer

Age Range20-45
LocationEU / North America
Tech Savvymedium-high
MVP Practicehome-only
MVP PriorityHigh
hpe
home-pizza-enthusiast
mvp-target
prosumer
advanced

Persona Summary

An advanced prosumer who wants deeper control of variables, recipe versioning, comparison, and a complete timeline.

An advanced prosumer using home or semi-pro ovens such as Ooni or Effeuno who wants consistent and comparable results. This persona expects capabilities that current tools usually handle badly: rigorous versioning, session comparison, detailed timelines, and visible, controllable parameters.

  • Achieve repeatable high-quality pizza through parameter control across hydration, dough weight, salt, yeast, ambient temperature, and controlled temperature.
  • Version and compare recipes while documenting what changed and how it affected the result.
  • Plan preferment, autolyse, mixing, bulk fermentation, dividing, proofing, and baking through a dynamic timeline with reminders.
  • Save local photos and technical notes for every session.
  • A multi-style calculator with outputs in grams and baker's percentages.
  • A customizable timeline with added or removed steps, ordering changes, and notes.
  • Versioning and compare flows that duplicate recipes, highlight deltas, and support side-by-side review of key indicators.
  • AI recipe import from text or URL into an operational planning flow.
  • Local-first privacy, with recipes and photos stored locally by default.
  • No cost modeling, no batch or service simulation, and no practice planner KPI system. Those belong to a future Pro Suite, not the MVP.

1. Creates or imports a recipe and calculates ingredients in grams and baker's percentages.

2. Sets the timeline and receives reminders for key stages.

3. Takes photos and adds technical notes.

4. Duplicates the recipe as a new version and changes one or two parameters.

5. Compares the current version against the previous one and decides whether to promote it.

  • Can create or duplicate a recipe and view ingredients in grams and baker's percentages.
  • Can start a customizable timeline with notifications.
  • Can save local photos and notes for each session.
  • Can compare two versions of a recipe with visible differences.
  • Use advanced terminology in labels and tooltips, including bulk fermentation and final proof.
  • Offer technical presets such as 48h fridge 60%, direct 65%, and tray pizza 75% as examples.
  • Keep messaging brief and centered on control and comparability.
  • Link related user stories here.