NO
Novice
Beginner
Age Range18-55
LocationEU / North America
Tech Savvylow-medium
MVP Practicehome-only
MVP PriorityHigh
novice
onboarding
consumer
mvp-target
Persona Summary
A beginner who wants simple guidance, safe presets, and room to grow without being overwhelmed by complexity.
An early-stage home baker who wants a guided path toward reliable results. This persona wants to understand the basics without having to face advanced parameters immediately.
- Make a good and repeatable pizza with only a few clear steps.
- Get one-click presets and visual checklists for the most critical moments.
- Learn gradually through contextual micro-explanations about hydration, yeast, and timing.
- Guided onboarding with an initial tour and in-flow suggestions.
- One-click recipes with safe defaults for familiar pizza styles.
- A simplified timeline with 3-4 key steps and notifications.
- Photo guidance plus local photo saving and simple notes.
- The ability to switch on advanced controls later when confidence grows.
- No professional-only features: no cost modeling, no service simulation, and no practice planner.
1. Chooses a basic recipe and enters the calculator in simple mode.
2. Starts a reduced timeline with clear reminders.
3. Follows photo guidance for mixing, shaping, and baking.
4. Saves local photos and a short evaluation about taste, bake, and texture.
- Can start a guided recipe in one tap.
- Can follow a reduced timeline with essential reminders.
- Can save local photos and notes.
- Can activate advanced parameters later without changing persona.
- Use simple wording and avoid technical jargon until advanced mode is enabled.
- Keep presets instantly recognizable: basic Margherita, simple tray pizza, crispy round pizza.
- Use short tooltips with foundational definitions for hydration, yeast, bulk fermentation, and final proof.
- Link related user stories here.