Interacts with the advanced demo recipe
Recipe creation, execution, and organization
Learn core concepts
Recipe design and timing
Step-by-step execution
Analysis and comparison
Continuous refinement
User Actions
What the user does
Interacts with the advanced demo recipe
Watches linked YouTube videos inside the demo recipe for mixing, bulk fermentation, dividing, proofing, and more
Chooses a preset or creates a recipe from scratch
Chooses the calculation mode: 'Precise version' (for example, 633 g flour) or 'Abundance version' (for example, 650 g with a bonus dough piece)
👍positive
The app calculates the required fermentation volume and recommends the ideal containers from the saved catalog
👍positive
Selects flours from the catalog or creates a temporary blend such as 70% W350 plus 30% W200, with the average strength calculated automatically
👍positive
Sees the 'Result Ease' slider: if hydration is high and the flour is too weak, the app de-emphasizes the preset and shows an alert
⚠️negative
Uses the quick action 'Add a suitable flour' to insert a new technical flour stack that fits the recipe
Adjusts advanced parameters and sets divide-and-bake timing
Triggers the quick calculator when fast baker's percentage calculations are needed without building a full timeline
👍positive
Uses the quick calculator for instant baker's percentage adjustments without leaving the timeline
👍positive
Uses the water temperature calculator by entering flour and room temperature to target the ideal post-mix dough temperature
👍positive
The app applies the heating coefficient based on the selected mixer type, such as spiral versus stand mixer
Receives a notification when it is time to mix or start autolyse
Uses the timer for folds adapted to the machine type, with fewer folds for spiral and more moderate pacing for stand mixers
If mixing by hand, the timeline automatically switches to the no-knead method
Manually enters actual fermentation temperatures when fridge or room conditions differ from the preset
Marks steps as done and takes photos for the technical log
Generates a recipe PDF by choosing from different graphic templates populated with real data or a new recipe
👍positive
Chooses 'Make Public' to add it to the margy.app/username profile and share it on Instagram or TikTok
👍positive
Finds a public recipe from another user or influencer and clones it into the personal recipe book for customization
👍positive
Takes crumb photos after baking
Logs real-world parameters such as 'Oven at 420 C' and 'Bake time 90 s'
Rates the outcome, for example 4 out of 5 stars, and adds a note such as 'slightly gummy'
Reopens the recipe a week later
Duplicates it as 'Roman Tray Pizza v2'
Slightly lowers hydration to 78% to correct gumminess
Compares the two versions side by side
Goals
Goals
Master the theory behind the craft
Avoid missing critical timing windows such as bulk fermentation versus final proof
Align pizza timing with guest arrival
Build an objective database of personal performance
Reach the perfect 5 out of 5 pizza rating
Feelings
Mindset
Intellectually stimulated
Professional, like a pizza engineer
Guided and in flow state
Analytical
Determined to improve
Pain Points
Friction
Information overload if too many concepts appear at once
Annoyance if notifications arrive late or are easy to miss
Stress if the dough ferments faster than expected because of sudden heat
Forgetting to take a photo before everything gets eaten
Opportunities
Ideas
AI image analysis to estimate crumb structure from a photo
👍positive
This journey mirrors the Planning -> Preparation -> Results structure presented in the landing page's 'Contextual Support' section.