Lands on the landing page and notices the 'Contextual Support' selector (Planning/Prep/Results)

Explores the 'Smart Timeline' section by expanding steps 1 through 8

Identifies with the 'Enthusiast' persona in the 'For You' slider

Clicks the 'Start Now' CTA, convinced by the promise of consistency

Uses the web app

Opens the app and sees the splash screen

Hits the registration wall on first launch

Signs up using Apple ID or Google to balance privacy with speed

Selects the difficulty level 'Home Pizza Enthusiast' in the initial wizard

The app shows a clear progress indicator ('Step 2 of 5') for a structured setup

Configures the environment by manually setting home and fridge temperature

Chooses a specific oven model, such as Ooni Koda 16

Specifies technical equipment, including mixer type (spiral, fork, stand mixer), so the heating coefficient can be calculated

Configures the pantry by entering flour options with technical data like W value and protein, or decides to do it later

Registers accessory catalog details such as container volume and dimensions for accurate bulk and proofing calculations

Chooses the preferred calculation mode: 'Precise version' (to the gram) or 'Abundance version' (rounded with a backup dough piece)

Configures the public profile (margy.app/username) to share recipes with the community

Discovers the option to create custom flour blends and preview their average strength

Indicates ownership of a precision scale for tiny measurements

Enables notifications and sets system preferences such as metric or imperial units

Receives instructions on how to save the app to the home screen (PWA) to use it offline without consuming data

Find a tool that can replace complex spreadsheets

Understand whether the app supports the exact hardware in use

Access zero-friction features quickly

Sync data across iPad and iPhone

Access community and beta features

Feel recognized as an expert, not as a beginner

Configure the work environment for precise results

Intrigued by the professional UI

Hopeful about solving inconsistency

Impatient to try it

Resigned (everyone does it)

Confident about data handling

Satisfied by the attention to detail, such as specific oven models

Doubt: 'Will this be yet another basic calculator app?'

Forced registration before seeing the real UI

Annoyance if too much information must be entered manually

Show an interactive timeline preview directly on the web

Use deep linking so the recipe seen on the web opens directly after install

Gamify registration with a message like 'Unlock Pro features by signing up now'

Auto-detect location to suggest seasonal average temperature

Allow flour cataloging from a photo of the technical sheet, or provide a ready-made flour database with parameters already filled in